Totes to Grocery Shop- Why?

I am not a super dooper eco friendly person, as I forget to recycle a lot and I do buy books like they are going out of style. However, there is one thing that I feel is of utmost importance to use recyclable grocery bags to grocery shop. Reason number one- They on average carry more groceries in one bag than a plastic bag can, and they have very nice handles unlike paper bags. Both paper and plastic tend to snap. Also, for women who are single or have a useless boyfriend, you either have to make a dozen trips to the car, or you get nasty cutting marks on your arms as you try to carry all the bags inside at once, while you are fiddling with your keys, something always falls,or spills etc. Reason number two- they are inexpensive, handy when you need them, can be folded into your already over-sized purse, and can even be very very adorable. Reason number three- you are saving the lives of animals, reducing landfill, and reducing clutter in your own home. I on average buy enough groceries that about 10-12 plastic bags are required. When I remember to bring my bags, which I usually keep in the back of my car, minus the one I always keep in my purse, I end up with three bags. Three bags full of the same groceries that took 10-12 plastic bags to bring home. Not to mention some of the bags are usually double bagged for strength. So that would be say 14- 16 bags total. Again, I still only use 3-4 of the reusable bags. If everyone was smart, and remembered to bring their bags, or purchased at least one everytime they shopped, we could reduce the need for the plastic bag! This would mean that grocery stores and shopping centers would need to buy less, which would lower their overhead. Which would what, my friends? Lower the cost of foooooooood!!!!!!!!!!!!!!!!!!!! So next time you shop, think about this. Now here is the big issues, how to sell this to guys... because men don't carry purses to tuck them into, they might carry backpacks, but that is rare in the adult male, and they don't tend to want to carry anything before there is a need to carry it... i.e. bringing in a bunch of bags before they shop. How do we encourage men to use reusable shopping totes? Any ideas?